Mercedes-Benz Canada is responsible for the sales, marketing, and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG, and smart.

Client Story

Mercedes-Benz Canada, a luxury automotive leader, sought to elevate its digital presence to reflect the sophistication and innovation of its vehicles. While their physical showrooms offered a premium experience, their website and digital marketing activities lacked the same level of refinement, leading to challenges in customer engagement and online lead generation.

Mercedes-Benz Canada embarked on a mission to transform its digital ecosystem with Relentless. We conducted an in-depth analysis of the website’s functionality and user experience, identifying areas for improvement such as seamless navigation, enhanced vehicle configurators, and integration with dealership networks. We also evaluated the company’s digital marketing strategies to ensure they aligned with the brand’s premium positioning.

Simultaneously, a data-driven digital marketing strategy was implemented, featuring precision-targeted advertising, engaging content, and localized campaigns tailored to Canadian audiences. By seamlessly merging technology with luxury, we have helped Mercedes-Benz Canada offer a premium digital experience that resonates with its discerning clientele.

News

October, 2014
22

Mercedes-Benz

URL: www.mercedes-benz.ca
Industries: Manufacturing
Services: Insights

Relentless is working with Mercedes-Benz Canada and the MB Vancouver Regional Group to improve the performance of their Dealer websites. Relentless has completed an in-depth Digital Audit for Mercedes-Benz and provided a list of recommendations and actionable items for their developers to deploy.

Relentless has also been working directly with a number of authorized dealers within the Mercedes-Benz Group. The opportunity to work closely with regional dealers has resulted in a number of recommendations to be deployed at the national level.

We look forward to continuing our relationship with Mercedes-Benz Canada and providing data-driven Insights on an ongoing basis.

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