Levi Strauss & Co. is a clothing company known worldwide for its Levi’s brand of denim jeans. The “Unbuttoned” viral web campaign was done for the re-introduction of its 501 jeans.

Client Story

Levi Strauss & Co., a global icon in denim and apparel, contracted Relentless to upgrade their website and refine their digital marketing strategy. With a legacy of over a century, Levi’s needed a digital platform that could seamlessly combine their rich heritage with modern e-commerce functionality to appeal to today’s consumers.

We delivered a fully redesigned website that showcased Levi’s timeless style while offering an elevated shopping experience. The platform featured enhanced navigation, immersive product visuals, and a robust customization tool for tailored denim, all optimized for mobile and desktop. With improved performance and a sleek design, the upgraded website made it easier for customers to explore collections, shop their favorite styles, and connect with the Levi’s brand.

News

October, 2008
8

More Unbuttoning

URL: www.levi.com
Industries: Retail
Services: Insights, Marketing

Relentless is having a blast working on the extremely cool new Levi’s Unbuttoned Campaign. Working on behalf of EVB, Relentless is optimizing the site for success on the major search engines. The Levi’s microsite features hot young artists who have Unbuttoned their talent for the world to see. Each artist has his or her own profile on the site where visitors can check out videos, music tracks, and short bios. “Unbuttoned” has recently added Perez Hilton and Robert Buckley to the mix.

September, 2008
5

Levi's Unbuttoned

URL: www.levi.com
Industries: Retail
Services: Insights, Marketing

Relentless is proud to be a part of the Levi’s Unbuttoned campaign. “Unbuttoned” is the largest marketing campaign in Levi’s 155-year history. Relentless is in charge of the Search Engine Optimization component of this project, working under EVB, the award-winning creative ad agency based out of San Francisco. Levi’s Unbuttoned showcases hip-hop artists, pop and soul musicians, and celebrities who are revealing themselves and their work. So far, Estelle, Wale, Nikka Costa, and Jamie Bestwick are part of the campaign, with more celebrities and artists to follow.

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