Good Neighbor Pharmacy is a family of more than 2500 locally owned independent pharmacies across the US.

Client Story

Good Neighbor Pharmacy, a trusted network of independently owned pharmacies, recognized the need to modernize its website and digital marketing efforts to better serve its customers and compete in an increasingly digital world.

Partnering with Relentless, Good Neighbor Pharmacy embarked on a journey to transform its digital presence. We conducted an in-depth analysis of the website and marketing channels, identifying opportunities for improvement, such as mobile optimization, streamlined online management, and personalized marketing campaigns tailored to local communities.

We delivered a modernized, customer-centric website featuring intuitive navigation, robust search functionality, and improved accessibility for all users.

By empowering Good Neighbor Pharmacy with cutting-edge tools and strategies, we not only enhanced their digital footprint but also strengthened their mission of providing personalized care to customers across the country.

News

January, 2021
28

Good Neighbor Pharmacy

URL: www.mygnp.com
Industries: Health And Beauty
Services: Development, Insights

MyGNP.com is the portal for a network of 2500 independently owned pharmacies located across the United States and its territories. Included as part of their membership, each store has its own HIPAA and WCAG (AA) compliant localized page and the ability for owners to submit content additions to it, as well as to the news, gallery, and promotions subpages.

Relentless started on this project in late 2018 using an Agile Development model and worked extensively with AmerisourceBergen’s Salesforce and GNP Marketing teams throughout the project to provide continually updated timelines before reaching a MVP release in mid-2019.

A comprehensive content migration strategy and audit was necessary to ensure the existing URL structure was retained, and mitigate any potential impact on organic search traffic.

Relentless continues to provide day-to-day support for the GNP marketing team with their content strategy and management, and as they support their network of stores’ online presence, as well as completing the development of a brand refresh & front-end reskin in 2020.

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