MyGNP.com is the portal for a network of 2500 independently owned pharmacies located across the United States and its territories. Included as part of their membership, each store has its own HIPAA and WCAG (AA) compliant localized page and the ability for owners to submit content additions to it, as well as to the news, gallery, and promotions subpages.

Relentless started on this project in late 2018 using an Agile Development model and worked extensively with AmerisourceBergen’s Salesforce and GNP Marketing teams throughout the project to provide continually updated timelines before reaching a MVP release in mid-2019.

A comprehensive content migration strategy and audit was necessary to ensure the existing URL structure was retained, and mitigate any potential impact on organic search traffic.

Relentless continues to provide day-to-day support for the GNP marketing team with their content strategy and management, and as they support their network of stores’ online presence, as well as completing the development of a brand refresh & front-end reskin in 2020.